This year marks the 5th anniversary of Twilio Segment’s inaugural Customer Data Platform Report, an annual tradition synthesizing data, insight, and foresight into a narrative that speaks to the heart of the CDP market.
In this guide, you’ll learn…
From processing a record 12.1 trillion API calls this year to exploring the burgeoning adoption of AI, this report is a testament to the relentless efforts by businesses to engage their customers and the indomitable spirit that drives them.
Why the data warehouse has been surging in popularity
Which tools are growing fastest on the Twilio Segment platform
How predictive AI is changing the face of customer engagement
