This year marks the 5th anniversary of Twilio Segment’s inaugural Customer Data Platform Report, an annual tradition synthesizing data, insight, and foresight into a narrative that speaks to the heart of the CDP market.

In this guide, you’ll learn…

From processing a record 12.1 trillion API calls this year to exploring the burgeoning adoption of AI, this report is a testament to the relentless efforts by businesses to engage their customers and the indomitable spirit that drives them.

• Why the data warehouse has been surging in popularity
• Which tools are growing fastest on the Twilio Segment platform
• How predictive AI is changing the face of customer engagement